Paradox Proximity Front
Paradox Proximity back
Traditional business structures value stability, yet long-term success requires creativity and innovation. We call the tension between these expectations the Proximity Paradox: the belief that those closest to a subject are best qualified to innovate for it. In reality, intense proximity limits creativity; we must create distance from challenges to see the best way forward.
This book unpacks ten common Proximity Paradoxes affecting people, processes, and industries. We share practical and impractical ideas to create the distance necessary for your next great idea.
Valuable for creatives and any business depending on innovation, The Proximity Paradox encourages us to ask hard questions about how we work and why our creativity is often at odds with our roles as executors and stewards of the bottom line.
"The Proximity Paradox isn't just a must-read for anyone in business today, it should be your manual for continually unleashing innovation in your teams and within yourself." - MATT JOHNSTON, Johnston Group
This book unpacks ten common Proximity Paradoxes affecting people, processes, and industries. We share practical and impractical ideas to create the distance necessary for your next great idea.
Valuable for creatives and any business depending on innovation, The Proximity Paradox encourages us to ask hard questions about how we work and why our creativity is often at odds with our roles as executors and stewards of the bottom line.
"The Proximity Paradox isn't just a must-read for anyone in business today, it should be your manual for continually unleashing innovation in your teams and within yourself." - MATT JOHNSTON, Johnston Group
Alex Varricchio worked with one of the largest advertising agencies on the Canadian Prairies for ten years, and eventually led the creative department as creative director. He has always had an entrepreneurial spirit and pursued his first business venture at the age of four.
Kiirsten May has always had a passion for storytelling and creative expression. She’s channeled that passion into helping brands and individuals influence their communities through well-told stories. Together, they are the co-owners of UpHouse, a marketing agency, and Crainstorm, a crowd-sourced brainstorming web app.
Kiirsten May has always had a passion for storytelling and creative expression. She’s channeled that passion into helping brands and individuals influence their communities through well-told stories. Together, they are the co-owners of UpHouse, a marketing agency, and Crainstorm, a crowd-sourced brainstorming web app.